Services

Strategic Planning
Some companies develop Marketing Communications programs on their own.  They know their markets, potential customers and maybe even the best tactics to reach them.  They just need someone to step in and get it done -- the writing, the media, the printing.  Others may know they want to look beyond the next news release and consider longer range objectives, but they're not sure where to go next.  FelCom can help draft an annual MarCom plan based on a client's specific yearly budget, examining possible tactics, news hooks and media to help reach a target audience.  With a clear roadmap detailing measurable objectives, we go after positive visibility that will help generate leads and stimulate sales. 

Product Publicity
Whether it's a new product announcement, a technical advancement or a customer success story, we help our clients get better visibility for their products and services.  It might be press releases with color photography, a case history collaboration with a customer, a bylined article from a company executive, or even an editorial tour.  We specialize in well-researched, professionally-written Marketing Communications that get the attention of a defined target audience.  If you don't have an established MarCom plan, we'll help create one for you.

Professional Writing
Our business is founded on the ability to write crisp, professional copy for virtually any Marketing Communications endeavor, honed over 20+ years of industrial experience in dozens of different markets.  Whatever your MarCom needs might be, if they involve the written word, we can help.   

• News Releases
• Technical articles
• Case histories
• Conference papers
• Feature-length articles
• Newsletters
• White papers
• Web sites
• Product / service introductions
• Employee communications
• Promotional literature
• Editing services
• Direct mail                                                    

Media Relations
Over the years, we've developed solid media knowledge and editor relations, which have helped to establish our credibility as a client representative to the trade press.  Editors know us as a legitimate source of information for their audience, and they recognize that we provide a quality product/service.  While not professed experts in any single discipline, we have an extremely broad understanding of industrial markets, applications and products that allows us to communicate effectively across a very wide range of topics and industries. A strong working knowledge of the publications serving most major industries ensures well-targeted media selection and editor coverage.

Turnkey News Release Services
We can handle press releases and product announcements from inception to completion, including:  interviews and research, writing, media selection, printing and distribution.  We also provide clip tracking and other media surveillance for our clients.  Whether it's part of an established MarCom plan or a one-time announcement, FelCom can ensure that your news items are well-written and presented to editors with personalized cover letters in a professional manner that will help earn their attention. 

Conference Papers
Conferences can present a unique challenge to many companies, which often have the content to develop technical papers or trade show presentations, but lack an experienced writer on staff who can put it all on paper in sensible, orderly and grammatically correct fashion.  Whether you need to start from the ground up by interviewing engineers and creating a draft, or just need someone to edit and polish, FelCom can help.  We've written conference papers for SAE (Automotive), NEPCON (Electronics), ACS (Chemical), IEEE (Electrical), AATCC (Textiles), SME (Manufacturing) and many other industry events.  We also provide writing and editing for manuals and textbooks.

Technical Work
Instruction manuals, technical papers and feature articles require more than just good writing skills.  Our staff has industry-specific experience that gives them the background to develop concise, readable copy, using recognized industry terminology to create a knowledgeable and credible impression.  When engineers tend to ramble, we can help ensure a logical progression throughout a long technical document, with sensible transitions and a clear, well-supported thesis.  We're familiar with materials engineering, product development, manufacturing, finishing techniques and outsourced services.  Our experience covers the entire gamut of designing, developing, manufacturing and maintaining our clients' products and services.  We're not technical experts in any discipline -- we're excellent writers with a lot of industry experience, which helps us write good copy that brings home the intended message with a minimum of revisions. 

Trade Show Support
From product launches and press kits to show dailies and editor meetings ... FelCom offers a level of support to suit any client's budget.  We can write the news releases to announce an exhibitor's booth and featured products, and get the information into the hands of the right editors.  We can ghost-write technical papers, edit presentations and personally invite editors to meet with clients at the show.  When a FelCom staff member is on site, we can facilitate interviews, monitor the press room and track down late editor appointments.  We can even conduct competitive surveillance, collecting literature and information from other exhibitors. 

Buyers' Guide Program
Industry-specific directories and buyers' guides are among the best targeted and least expensive ways to place a company's products and services in front of prospective customers, but few executives have the time or resources to research them and maintain their company's listings.  FelCom has developed a unique data base of more than 300 industrial directories covering virtually all major industries.  Our buyers' guide clients are represented in publications that reach their specific target markets, thereby gaining visibility among prospects who are looking for a supplier.  We make the process easy by selecting the appropriate guides and handling all forms, phone calls and listing categories.  Clients simply review a proof of each listing and provide us with information as needed.